Its been how long?

I cannot believe I am one month away from being done with the first year of grad school. Where have these two semesters gone? There's some confusion and then I know: many nights racking my brain for that one consumer insight, staring a blank sheet of paper expecting genius to magically come, and going over pages upon pages of a business case that I'm expected to analyze.

But I'm doing so much that is actually something as opposed to all the busy work I did in undergrad. For example, today in my Account Planning class, my team was given the task of creating a new cigarette product for Philip-Morris that appeals to an untapped market. Aw, the joys of ethics and advertising. We ended up with a product that I'm really proud of: Vintage 20s come in a pack of 10 cigarettes that were available in art-deco designed tins. These Vintage 20s were for the women who smoke when they are out at the bars and want an attractive package that fits in their purse. It doesn't look like a pack of cigarette because it for people who don't classify themselves as smokers. Our single most important idea (SMIT)- You are not a smoker, but you enjoy Vintage 20s.

The crazy thing is why was it so easy to come up with a great new cigarette when we all agree that they are horrible products we shouldn't use?