Growing on me

When first watching the e*Trade baby on the Super Bowl, I was disturbed. But as more versions come out and the more I see them, the more I appreciate the brilliance that is that baby. It reaches out to a new audience that don't want their father's way of investing and are not currently involved in trading. However, the new image, they are making it more accesible.



And besides, how much would it hurt to see a baby be more of a player than you, a 30 year old man? Aspiring to be a baby, interesting but works.