It’s an intriguing concept: put on these headphones and you won’t hear all those obnoxious sounds, like babies screaming, couples fighting or a man waxing his chest (the most entertaining and oddest one of them all). It’s so silent that they might as well be mimes.
No one can say that this campaign is not creative or artistic but some, myself included, may argue that despite that creativity, the print campaign does not make the connection between the advertisement and sales. Isn’t the whole point of advertising is to sell more products/boost sales/improve company image? Bose has no problem with their positive brand image and presence in the market.
It might just be the cynic in me but I do not see how this campaign will translate well in sales of the wonderful headphones.
